The Highboy is a thriving startup providing the best online antique marketplace. Founders Olga Granda-Scott and Doug Scott came to us with their vision, and we delivered a gorgeous end to end solution that works as fine as it looks. Reception was so good that the site was featured by the Wall Street Journal who called it “A hip contender to the antiques throne”.
Our first step into the project was coming up with a brand new logo, visual identity, brand guide and materials. We needed something elegant, editorial, strong, current yet classic. I think we nailed it but hey, I’m just a biased copywriter.
This wasn’t a simple corporate site design, branding, blog, or an ecommerce gig. It was all of that altogether and then some. We needed to create an entire marketplace from scratch. It had to satisfy the buyer, but also please and engage the sellers. And above all we needed to come up with a product in tune with a very specific niche industry.
Diving into such a process is not easy if you don’t know what you’re talking about, so we had to dive into the exotic world of antiques and antiquaries, head first. Do you know what Gustavian furniture is? We didn’t. We listened hard and learnt faster.
So we had our design, our backend UX, and we needed to move on to coding. We chose a stack of tech ensuring performance, speed and reliability. We developed a bespoke backend and ecommerce platform using Ruby on Rails. Then we added the finishing touches with a beautiful online magazine, a killer newsletter, and an unmatchable user experience.
The result? Our clients were able to compete from day one, face to face, with long-established, huge companies that (used to) rule their industry.
The Highboy is hands down one of our all-time favorite projects. We had the liberty to work every step of the process, from logo creation and website design to full marketplace custom coding and release. It’s a wonderful company with a wonderful site, and a very solid testimony about what our agency is capable of.