Vodafone Xone is where tomorrow happens. The disruptive company within the company. Their work is to find and invest in new ideas, foster experimentation, test future interfaces, and interact with young audiences. In short, their work is to find the sweet spot on upcoming tech and business for their Fortune 500 company.
Vodafone wanted to pick our brains on creative copywriting, usability analysis, community management, design and consulting work. For a six month period we pitched in for internal startups such as DriveXone, MyXone, UnaXone and FindXone.
We helped Vodafone refine the communication strategy and find their target audience. We worked hard on polishing the apps and creating top notch marketing copy. Then we saw the nestlings fly away and move on to become their own, successful companies.