Marketing

How the small things make the biggest difference in life, love, and business, plus why microcopy is actually a big thing.

Neglect the bots and your business becomes invisible, like the proverbial tree that falls in the forest but no one hears.

AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later.

Discover why following trends can lead to bad choices. How to measure truth and make bold choices for true differentiation over repetitioning

Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality.

Getting the long and short of B2B email marketing right is key. As are good questions, long term plans, and patience.

What’s the thing 84% of people have always open in the background while at work? According to a study from McKinsey, their emails.

Back in the day, no one spoke of performance marketing. It used to be that an advertising agency created and ran an ad campaign, sales improved, and everyone…

Yet another roundup of email marketing tools. Only this one is supported by our 50,000 literal hours of email marketing experience.

Notes about key marketing trends in early 2024, which of course, include AI and Taylor Swift. From "What's the "Big Idea?" with Salesforce's Martin Kihn.

Copywriting is hard. It's science, inspiration, practice and luck. Tips on writing good content that sells and doesn't suck.

There’s enough fake and bland out there and we need an edge. This issue of Catch42 is about storytelling, marketing, and cats.