A Firm Foundation

or How we rescued the digital presence of a world-leading tripod brand, just in time to thrive in the new normal.

COMPANY PROFILE

BENRO is a global leader in professional photography and videography, renowned for high-quality tripods, camera bags, and accessories. A flagship brand within the MAC Group, BENRO's reputation for innovation and quality is well-established.

But their digital ecosystem was not keeping pace with their operational needs and global ambitions.

VISIT BENRO

The Challenge

After multiple redesign attempts from agencies that fell short, BENRO approached us in 2019 with a fragmented store that lacked the capabilities and user experience to match a global brand. They needed a strategic partner to rescue the project and build a cohesive and scalable ecommerce system to meet their needs and position them for growth.

The Approach

Our mission was to build a unified online presence for BENRO that mirrored the strength and reliability of their products. Key goals included:

Optimizing site search and AI capabilities for superior product discovery.
Empowering the BENRO team with a user-friendly, highly functional platform for faster content updates.
Integrating the site with their broader business ecosystem for streamlined product management and multichannel sales.

The Solution(s)

We successfully migrated BENRO's operations to a new, powerful ecommerce platform powered by BigCommerce. Key integrations included:

Searchanise: For an enhanced search experience with fast, relevant search that understands user intent and context. Great for product discovery.
Salsify: For synchronized product data. A fluent connection between the digital store and their internal systems, including the Amazon ecosystem.

We also:

Optimized the platform codebase to support emerging AI-driven search for personalized, adaptive, tailored shopping experiences.
Delivered a clean, intuitive design reflecting BENRO’s premium brand identity, with a layout that makes it easy for customers to find the exact tripod or accessory they need.

The Result

This project marked the first site we delivered for the MAC Group. Its timely launch in late 2019 proved to be a critical move. The digital infrastructure we built allowed BENRO to thrive and grow in a period when many businesses struggled. By the time the world shifted to digital-first commerce, BENRO was already operating at full capacity, thanks to their new, efficient platform. The integration with Amazon via Salsify was particularly instrumental, enabling expanded reach and sustained sales.

A solid solid

Six years later, BENRO remains one of our long-standing happy clients, consistently showing up first in their category. The project resulted in a massive increase in searches, a digital ecosystem that finally matches BENRO’s world-class reputation, and a scalable platform prepared for what’s next.