Electrifying!

or How we transformed a fragmented digital presence into a unified and performant B2B ecosystem for a Spanish market leader.

COMPANY PROFILE

For over 30 years, IGT has been a trusted name in Spain’s hospitality sector, delivering robust software and hardware solutions that keep restaurants, hotels, and entertainment venues operating efficiently. Their suite of products spans from advanced POS systems and waiter management tools to barcodes, ATMs, and infrastructure hardware. But while their technology powered some of Spain’s most dynamic businesses, their digital platforms were holding them back.

VISIT IGT

Summary

The company's online presence had been divided between a corporate website on WordPress—which said little about their real capabilities—and an ecommerce B2B store on Prestashop, which failed to meet the needs of their client base, offered a poor user experience, and had limited integration with their operational systems.

With international growth and operational efficiency in focus, IGT required a digital ecosystem capable of delivering a modern experience, functionally integrated with core systems, that could reflect the credibility of a certified ISO 9001 provider.

And that’s where we came in. But first:

The Challenge

IGT approached us after a digital transformation attempt with another partner that fell short. We were tasked with rescuing the project, rebuilding the corporate site and the B2B store from scratch, and—most importantly—integrating everything directly with their SAP ByDesign ERP. The goal: real-time data syncing between their business logic and the BigCommerce platform, giving customers a clear, easy portal to manage orders, invoices, and service requests.

The Approach

It was more than a migration. The project required an extremely customized integration layer, enhancements to BigCommerce’s native features, and a massive UI/UX revamp to align the brand’s online presence with its reputation in the hospitality sector.

We set out to:

Unify the corporate website and B2B store on a single, scalable platform.
Integrate all digital touchpoints directly with IGT’s SAP ByDesign ERP for real-time data flow.
Deliver a user experience that aligns with IGT’s reputation and ISO certification.
Future-proof the system for ongoing growth and continuous integration.

The Solution(s)

We migrated both the IGT corporate site and the B2B ecommerce store to BigCommerce, introducing Alumio, a middleware layer that acts as a fast, intelligent bridge between BigCommerce and SAP ByDesign.

Real-time orders & statuses. Customers can track whether an order has been accepted, shipped, or rejected—data drawn directly from SAP.
Beyond the basics. Since BigCommerce doesn’t provide fields for transport details or multiple invoice references, we developed customizations to bring in this mission-critical information from SAP.
Fast, forward. SAP is known for being powerful but heavy, with raw queries sometimes taking up to 90 seconds. To reduce latency, our middleware runs preventive calls and caches data, transforming complex logic into results displayed in 3–4 seconds within the portal.
Post-sales flows. We integrated Jotform for RMA requests, ensuring every support ticket is routed automatically to the right department—with future plans for direct SAP integration.
Data migration. All existing accounts, company records, price lists, and product catalogs were meticulously migrated and refactored to fit BigCommerce’s modern architecture. This ensured continuity for IGT’s clients and minimized disruption during the transition.

We gave the corporate website a complete design overhaul: responsive layouts, ISO-aligned certifications, and a brand language that finally communicates IGT’s decades of authority in hospitality technology.

The Result

The new IGT platform is a robust, reliable digital ecosystem that finally matches the company’s stature as a market leader. The B2B portal now offers customers:

A consolidated digital platform that matches their reputation and ambition.
Real-time visibility into orders and invoices.
Faster interactions, thanks to our caching and middleware strategies to reduce data retrieval times from over a minute to just seconds.
A modern user experience, with a fully redesigned corporate site aligned with their ISO 9001 certification.
Future-ready scalability to keep growing with their expanding ERP needs.

Speed and Sound

The project not only rescued a stalled initiative but also strengthened IGT's relationship with hospitality clients throughout Spain and beyond.

The new platform offers users a better experience and greater autonomy, a capability the previous solution lacked. It also expands and optimizes IGT's online sales channels to fit their multichannel strategy, filling another critical gap in the former setup.

Plus, it saves them money, both in the form of countless hours that would have been lost to trial and error, and in the form of actual money that would have gone into other (more expensive and complex) options offered by SAP.

It's a great example of how smart custom integrations and thoughtful design can extend BigCommerce's capabilities, thus making even the most complex B2B workflow feel simple and run smooth.