What’s the thing 84% of people have always open in the background while at work? According to a study from McKinsey, their emails.

Back in the day, no one spoke of performance marketing. It used to be that an advertising agency created and ran an ad campaign, sales improved, and everyone was happy.

Notes about key marketing trends in early 2024, which of course, include AI and Taylor Swift. From "What's the "Big Idea?" with Salesforce's Martin Kihn.

There’s enough fake and bland out there. We need an edge. This issue of Catch42 is about honest storytelling. And cats.

Our craft is a human thing. What we do is about people. Our job will always be the human part of the job. Welcome to the Machine.

No one wins alone in the business world, and hiring an eCommerce agency can be a win-win for all parties involved.

Transactional emails are automated messages triggered by an action or transaction. You could say they're actional emails (and great marketing tools too).

The thing is knowing where to take the ship. An outline of a navigation map for B2B companies to plan and implement a social media strategy in 2023.

Navigating the world of eCommerce can be overwhelming, specially when you’re faced with a sea of confusing terms and acronyms that make you go OMG WTF.