OK, so perhaps you’ve just been deployed to this planet, or recently released from a cryo-prison like Stallone in Demolition Man and never heard about email marketing for eCommerce. Or …
Understanding Performance Marketing Measuring Marketing? Let’s start with the old ways Back in the day, no one spoke of performance marketing. It used to be that an advertising agency created …
In the webinar "What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In" moderated by Ann Handley, Salesforce's very human Martin Kihn discussed "big ideas" for marketers to …
Sad Turing reflects upon his own futility. TL;42 We love conversation, and have stuff to say, so this was a fairly long issue. We divided it into three chapters you …
The rise of eCommerce has presented businesses with both opportunities and challenges. As more and more people turn to online shopping (and online everything else), companies need to ensure their …
You’re not hearing this for the first time: Email is a crucial aspect of any business, including, of course, eCommerce. From promotional emails to newsletters, email allows companies to keep …
Any fool can steer a ship, it's just knowing where to take it. The Bounty Some things change. If you build’em, they won’t necessarily come. Unless they find you on …
Here to help Navigating the world of e-commerce can be overwhelming, specially when you’re faced with a sea of confusing terms and acronyms. Whether you have an online store, are …