eCommerce Email Marketing

Theory is valuable, but experience is invaluable. Here are our insights on eCommerce Email Marketing, supported by our 50,000 literal hours of email marketing experience.

Who wants to live forever?

Email, apparently. Although since the first marketing email was sent in 1978 people haven’t stopped announcing its death, almost half a century later, it's pretty much alive. The problem is getting it right. The solution is defining and executing an email marketing strategy that caters for the long and short of it, which we cover here applied to B2B eCommerce.

Check out our guide on email marketing for eCommerce for an overview of the new trends and the strategies that have stood the test of time, including personalization, segmentation, and automation to optimize email marketing efforts, and learn about one of the few non-controversial things about AI: its use for eCommerce in general and for product recommendations in particular.

One in a million

There are many key terms in email marketing. There are also many email marketing tools, perhaps too many. Picking the best one can seem challenging.

Although we learned that the best email marketing tool is the one that best fits the -often very- specific needs and goals of each particular brand and project, we’ve also been around enough to know what to look for, and how to read between the sometimes blurry lines that separates what a platform promises from what it delivers.