The 10,000 hour project

The (short) Story

W‑Systems was our agen­cy’s very first cus­tomer. Thir­teen years work­ing togeth­er. We start­ed cre­at­ing old school month­ly newslet­ters for them back in 2006. Then a web­site revamp, and anoth­er, and anoth­er, fol­lowed by a game-chang­ing inbound strat­e­gy that led our clients to a lead­ing posi­tion­ing in the industry.

The Chal­lenge

A flag­ship client of our Fuego plan, W‑Systems hired us to become a true exten­sion of their team and to help, ideate, strate­gize, design and devel­op improve­ments to their entire dig­i­tal ecosystem.

The Approach

Every­thing tailored

Back in 2009 we migrat­ed W‑Systems web­site from an old-fash­ioned, con­strict­ed con­tent man­age­ment sys­tem into Expres­sio­nEngine. Once we were able to move past the lim­it­ed con­cept of ​“pages” and ​“blogs”, we took the web­site archi­tec­ture to the next lev­el. The con­tent man­age­ment sys­tem became an easy machin­ery for pub­lish­ing case stud­ies, arti­cles, land­ing pages, lead cap­ture forms, ser­vices, solu­tions, projects, case stud­ies, reviews, and more.

By focus­ing exclu­sive­ly on con­tent, W‑Systems’ mar­ket­ing team was able to quick­ly ramp up their lead gen­er­a­tion vol­ume and achieve pre­dictable rev­enue. Our job was to make sure that con­tent automag­i­cal­ly became beau­ti­ful­ly designed and SEO rich.

End to end expertise.

W‑Systems hired us to do every­thing an agency can do. As years went by, we kept push­ing the bound­aries of what we could do, and our client asked for new, fresh and inter­est­ing chal­lenges. The result­ing web­site was a mas­sive col­lab­o­ra­tion that demand­ed our skills in design, devel­op­ment, SEO, strat­e­gy, con­tent gen­er­a­tion, infor­ma­tion archi­tec­ture, mar­ket­ing and much more.

A ten year process. W‑Systems Home­page, v1 ver­sus v6.

Team­work for busi­ness growth.

This case study is as much about design and devel­op­ment, as it is about mak­ing friends. We became a seam­less­ly inte­grat­ed part of the team. Slack ring­ing dai­ly, as we were in touch with a few dozens of W‑Systems employ­ees — our team­mates! — shar­ing quick ques­tions, requests or ideas. We learned their design pref­er­ences, their quirks, their birth­days and their rel­a­tives’ names.

The peak of excel­lence for an agency, from our per­spec­tive, is to be able to dis­till our clien­t’s entire team’s ideas into action­able tasks and projects that lead to pos­i­tive results.

The Result

Always adapt­ing. Always growing.

Through thir­teen years we per­formed mul­ti­ple redesigns and replat­forms. The web­site kept evolv­ing, with each iter­a­tion becom­ing stronger and empow­er­ing lead gen­er­a­tion, con­tent strat­e­gy and user expe­ri­ence. From DNN to Expres­sio­nEngine, and CraftCMS, we built a cor­po­rate web­site that start­ed with a hand­ful of pages, to a big, bold, expert port­fo­lio with thou­sands of con­tent entries. Always adjust­ing the design and adopt­ing the lat­est trends, best prac­tices, tech­ni­cal com­pat­i­bil­i­ties and indus­try zeitgeist.