Land of a 1000 dances

or How we build digital solutions for a two-time Guinness World Record company.


organization PROFILE

For 25 years, Young Voices has staged the largest children's choir concerts in the world. Over two million children have taken part in a Young Voices concert. The company's mission is to inspire the next generation to find their love for music.


Since 2014, our agency provides daily technical and digital strategy support for Young Voices. Our ongoing collaboration includes multiple campaigns, three redesign projects, countless new platform features, and thousands of hours of support.

Our work helps the Young Voices team manage a year of choir training, and a hectic and inspiring season of concerts bringing over 100,000 singers together every year.

“Total dedication and support is what TakeFortyTwo bring to the table. We have worked together for a number of years now. When we recently tendered for a new project all the applications were rated and evaluated. TakeFortyTwo scored highest in all our criteria and remains our go-to agency.”

Paul Lewis • Director at YoungVoices

A website, online store, community, learning center and ticket manager.
All in one.

The YoungVoices website has come a long way. When we started, our aim was simply to replace an old-fashioned Flash website with little to no features. Our first version was built in ExpressionEngine and Netsuite, with the ERP skinned for a seamlessly integrated experience.

The second iteration became much more complex. Using the powerful features of CraftCMS we were able to create a backend for the vibrant teacher community. A single stop to provide everything they needed to train the children before the concert. Songs, videos, choreographies, and faster support channels before, during and after concerts.

The third and current version evolved through a custom connector to Salesforce. Teachers can now buy tickets, merchandising, parents' tickets, and any kind of concert-related product. They also receive warnings and automated information about their event status, and all the safety and legal information that's so essential on the post-Covid world.

First redesign, 2014
Second redesign, 2017 - 2019
Homepage v3
Current version

Music is back!

Young Voices' stood strong through the pandemic. As a company organizing public events with thousands of attendees, their business faced all sorts of obstacles. Through empathy, hard work and brave leadership they were able to continue supporting teachers and children, strenghtening their community and values. 

The concerts returned in early 2022, and we're already planning and developing new features to continue evolving this beautiful community and platform. We look forward to the next many years of hard and rewarding work!


  • Branding and graphic design
  • Design systems
  • Website design
  • Website development
  • eCommerce development
  • Replatform and data migration
  • Custom integration development
  • Email marketing setup, design and strategy
  • Consulting

Tools & Platforms

  • ExpressionEngine
  • CraftCMS
  • Netsuite SuiteCommerce
  • Salesforce custom integration
  • Yammer custom integration
  • Mailchimp