How it works

We're thorough because complex planning makes work simple. Here's how we (make it) work:

Phase I

Strategy & Discovery:
Investing time first, to save time later.

This is the most time-consuming task for your team as well. We'll have many questions and we'll turn every stone looking to know what we don't know. At the end of the process you'll receive a thorough report covering:

• Our understanding your brand: Purpose, competitive landscape, promise, products and services, and strategic advantage.
• Mapping of your whole technical stack.
• Code, SEO, Marketing and UX audits.
• Customer Journey Definition.
• Buyer Persona.
  
• Advice on theme structure alternatives (Headless vs. Standard).
• Minimum Viable Website discussion, definition and client approval.
• RevAmp Step by Step Replatform Plan.

Phase II

Foundations:
Remove blockers before we start.

The goal of this phase is to tackle, as early as possible, anything that may pose a problem or negatively impact our schedule. This is the stage in which we handle data migration, custom API development and platform adoption. It includes:

• Preparing the migration of users, orders, invoices and past history.
• Connecting BigCommerce to your chosen ERP, CRM and/or Accounting Platform.
• Rearchitecturing or migrating your email marketing data and platform.
• Defining and preparing as clearly as possible any unique feature or need of your business and industry.

Not every project requires this approach. We can skip it for simpler replatform projects focused on eCommerce alone.

Phase III

Minimum Viable Website:
Covering 80% of the project in 90 days.

Most projects fail at the priority level. If everything is important, nothing is important. Once we understand every step, we can prioritize what's essential so we can move you into BigCommerce swiftly, and the website can start to pay itself off. This means:

• The task list has to fit a 90-day cycle. This forces us to prioritize smartly.
• We'll favor LiveStory designs instead of custom developed pages, increasing time to market 5x to 10x.
  
• We'll work only on the key areas that guarantee the preservation of your buyer cycle.
• We'll favor content, structure, and key features over bells and whistles, so we can avoid SEO disruptions, downtime or unexpected bugs.
• Finally, we can choose whether to beta-test the MVP with real users, or go for an actual site launch.

Phase IV

Delivery & Deployment:
Time for hugs, champagne and new ideas.

With the MVP and the core structure ready to go anytime you want, we can now focus on refining the design, crafting the additional features, and making sure everything works just like you envisioned. This stage covers:

• Development, testing and deployment of any additional, non-prioritary features.
• Advanced caching, refining code and other performance-oriented work to make your website as fast as possible.
  
• Catching and solving any remaining bugs or imperfections.
• Hand-off of any remaining accesses, permissions or platform credentials.
• Hand-off of backup files and deliverables.
• Hand-off of version control ownership.
• Throwing a party. Hugging random people on the street is optional.  

Phase V

Training, Warranty & Hand-off:
Giving you certainty and independence.

We'll monitor bugs and performance closely, and fix any issues you might report as part of our 45-day post-launch warranty period. In the meantime we'll give your team the tools they need to keep growing and improving the website. 

• Team training on every new platform.
• Support ticket portal with top priority.
• Transparent development and problem resolution.
• Webinars and video calls to answer questions and monitor updates.
• Final documentation and project closure.

Phase VI

Next Stop:
Anything is possible.

Your shiny new website should be making money and getting praise from clients, partners and colleagues. Well done!

If you want to keep evolving on a regular basis, check what we have for you on our Agency-Subscription plan, Fuego.

It's much easier if we show you.
Reach out to see a demo and meet our case studies.