
The White Bunny
How the small things make the biggest difference in life, love, and business, plus why microcopy is actually a big thing.
We all share this feeling that the world’s been somehow moving faster since 2020. Some of us still struggle to adapt, personally and professionally. As we navigate these strange times, we should remind ourselves that continuous learning is key to facing change.

“The best way to predict your future is to create it”
Peter DruckerLeadership is not a virtue, but the byproduct of our virtues. Bettering ourselves and improving our teams helps us plan ahead for reality instead of running behind it. Businesses that learn are more sustainable, outperforming their competitors. Work-related stress becomes more manageable, and the team’s culture is harder to beat.
Drucker’s quote at the top of this piece— quite often and weirdly misattributed to Lincoln — seems particularly relevant in this context. Adapting our businesses to the fast-changing pivotal technology breakthroughs (looking at you, AI), amplifies our ability to shape our future and serve our audiences better.
It takes all the running you can do, to keep in the same place
The Red Queen ParadoxLearning to learn is training to run twice as fast. Here’s a roundup of fresh concepts, tools & inspiration we’ve kept returning to in our journey.
Small and consistent changes lead to drastic transformation and growth. What are the quick wins you’re not seeing? How do you challenge your preconceptions and explore opportunities for evolution? Godin’s article is from 2010 but still brilliantly simple and relevant. Also this.
The adjacent possible
Use objective data to learn conclusions and evolve your strategy. Kauffman’s theory teaches us to conceive organizations as living, evolving organisms. Every step forward opens new, exponential alternatives to drive your company forward. Finding the time and budget to explore and break things always pays off.
Miguel Ferreira’s newsletter on all things storytelling, copywriting, and marketing gives us a weekly dose of food for thought. It challenges the status quo and puts the value back on human creativity and love for brands.
Challenge beliefs and assumptions within your organization and be open to letting people challenge the beliefs and assumptions you, personally, hold to be true about what ‘right’ looks like.
A treasure trove of valuable insights on personal growth, learning and change. Mental models are essential to train thinking and innovation. This piece in particular is a great reminder that true learning requires a willingness to let go of what we think we know and embrace the journey of learning and discovery.