Websites that try too hard lose users, and money. Clutter, slow speeds, and poor storytelling kill conversions. Simplify and streamline to turn digital lemons into gold. Easy peasy.

Asking the right things to the wrong people (or why good questions can lead to horseshit answers) Once upon a time, a king with great plans for the future, tormented …

Every transaction is a conversation, and digital transformation is less about trends and more about answering the right questions. Here is a deeper look beyond the buzzword.

The term implies we can decide to change through tech. It’s actually the opposite. Digital transformation is a practice, and it's never complete.

AI is forcing marketers to work smarter. Learn how to optimize for robots without losing your audience and why small efforts now mean big wins later.

Finding the (middle) ground in the hot air and embracing contradiction to navigate these very exciting - and very stupid - times.

We plan for a future we can’t see. Our real job is to figure out where we are by understanding where we’ve been.

A few pointers to choose focus for your eCommerce with tips to weather the storm, make the most of everything and leverage opportunities.

A few pointers to choose focus for your eCommerce with tips to weather the storm, make the most of everything and leverage opportunities.

Everything changes all time, except for the fact that the best way to understand and motivate customers is to focus on reality.