Latest in: Newsletter
The chaos of recent years continues and the new normal is that everything sucks. Here are three actionable strategies to make your future self’s life easier.
July 20, 2024
Email is alive and kicking, but most of us do it wrong most of the time. Ask the right questions, make long term plans, and have patience.
July 6, 2024
Small unaddressed signs of disorder can lead to more significant issues. The Broken Windows Theory applied to B2B eCommerce.
June 22, 2024
B2B and B2C eCommerce used to be two separate worlds. Not anymore. Here’s a list of tools and strategies they can learn from each other.
June 8, 2024
A useful framework with key questions to decide when the cost of inaction (COI) in eCommerce is higher than the "pain of change"
May 23, 2024
Unlike diamonds, ecommerce migrations are not forever. Here are some principles to consider the next time you have to face an Ecommerce replatforming.
May 15, 2024
Copywriting is hard. Sometimes it works. Sometimes it sucks. It's science and inspiration, practice and luck.
July 24, 2023
There’s enough fake and bland out there. We need an edge. This issue of Catch42 is about honest storytelling. And cats.
June 16, 2023
Our job will always be the human part of the job. Welcome to our fairly long issue about Generative AI, part 3.
May 26, 2023
What we do is about people. Our job will always be the human part of the job. Welcome to our fairly long issue about Generative AI, part 2.
May 19, 2023
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