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B2B and B2C eCommerce used to be two separate worlds. Not anymore. Here’s a list of tools and strategies they can learn from each other.
June 8, 2024
A useful framework with key questions to decide when the cost of inaction (COI) in eCommerce is higher than the "pain of change"
May 23, 2024
Unlike diamonds, ecommerce migrations are not forever. Here are some principles to consider the next time you have to face an Ecommerce replatforming.
May 15, 2024
Notes about key marketing trends in early 2024, which of course, include AI and Taylor Swift. From "What's the "Big Idea?" with Salesforce's Martin Kihn.
January 11, 2024
This is our rant about how the power of constraints can help, not hinder, your work.
July 30, 2023
Copywriting is hard. Sometimes it works. Sometimes it sucks. It's science and inspiration, practice and luck.
July 24, 2023
There’s enough fake and bland out there. We need an edge. This issue of Catch42 is about honest storytelling. And cats.
June 16, 2023
Our job will always be the human part of the job. Welcome to our fairly long issue about Generative AI, part 3.
May 26, 2023
What we do is about people. Our job will always be the human part of the job. Welcome to our fairly long issue about Generative AI, part 2.
May 19, 2023
Our craft is a human thing. What we do is about people. Our job will always be the human part of the job. Welcome to the Machine.
May 12, 2023
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