Back in the day, no one spoke of performance marketing. It used to be that an advertising agency created and ran an ad campaign, sales improved, and everyone was happy.
As long as humans are the only beings engaging in trade, all ecommerce will ultimately be about people, “business to human”, or “business to people”. But there are many buts.
Welcome to the first post in our eCommerce Key Word Series, in which we will argue that losing your head in the ecommerce game can actually be a good thing.
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