Back in the day, no one spoke of performance marketing. It used to be that an advertising agency created and ran an ad campaign, sales improved, and everyone was happy.
Designing an ecommerce website that captivates and converts requires a deep understanding of user experience (UX) principles. Here's our list, illustrated by Tom Fishburne’s Marketoons.
While Shopify has proven itself as a giant in the industry, it's clearly not the perfect fit for every business. Here are the best Shopify alternatives, Academy Awards style.
As long as humans are the only beings engaging in trade, all ecommerce will ultimately be about people, “business to human”, or “business to people”. But there are many buts.
Staying on top of key e-commerce trends helps you improve your offering, explore new chances to grow, and make (a bit more) sense of the online world's tricks, and treats.
A recap and further development of what we think we can glimpse about the future of ecommerce, based on both short and long-term trends in the industry.
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